If you were getting tired of talking about the East King Street redevelopment project, here's a new, shorter phrase to use: Eastside Flats.
That's apparently the name of the development that will eventually add nearly 200 apartments, 25,000 square feet of retail space and 5,000 square feet of office space to Malvern Borough.
Banners recently hung on the fence of the construction site advertise a website—eastsideflatsapts.com—that contains renderings of the finished buildings, information about the Malvern area, and a description of the apartments' features and amenities. No rental rates or floor plans are shown on the site, but prospective tenants can fill out a form to request more information.
"Eastside Flats puts you in the center of a genuine community with an organic market, cafe and more right in your building, and everything else just steps away," says one of the sliding background tiles on the website.
Malvern resident Eli Kahn is developing the strip of East King Street with business partners David Della Porta and Gary Toll—known collectively as 237 King Partners LLC. They have previously said they expect tenants to be able to move into the apartments in late summer 2013.
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